How to Use Client Testimonials (The Right Way) To Land More Sales
Truth bomb: Nobody is reading your long testimonials.
Are they filled with value? Sure!
But, in a world with short attention spans, all of that value gets missed when you share wordy, long-winded reviews of what it’s like to work with you.
Here’s how to share testimonials on social media the right way to land more sales and sign more clients.
But first. . .
If leads aren’t already on your website and ready to work with you, your social media audience won’t bother reading long testimonials.
They want quick, punchy, and emotional ones that hit hard and scream, “You need this!”
How to Get Feedback That Sells.
Vague requests get vague responses.
If you want quick, honest, useful feedback, you have to give it, too.
Set the tone in your business by breeding a culture of direct communication.
It’s not enough to ask for feedback. You need to make it easy for clients to share it.
Create a simple, easy-to-use feedback system. Whether it’s a quick survey, email, call, or Slack channel - your feedback loop should be quick and straight to the point.
Encourage your clients to be vocal and detailed in their feedback, not just for testimonials but so you can continuously improve. Sometimes, clients feel pressure to give polished, lengthy testimonials that are overly positive and may not mention areas for growth. Having continuous, open conversations allows for more honest feedback. This is why we love Slack so much for client comms.
Here’s a tip: Whenever a client sends you any type of reaction or feedback, take a screenshot and store it in a separate folder in your gallery. This way, you can easily pull from it for content whenever you need it.
Raw, Real Feedback Is What Helps You Grow.
When real, raw feedback is encouraged and valued, it becomes a key part of how your business scales. It’s what keeps your engine running smoothly!
Feedback should be part of your process — not an afterthought.
Do you need help implementing straightforward systems to help your business grow? Ask us about our Online Business Management services! We can help you create systems and processes (and help you manage it all) so you can thrive!