how to create a freebie that converts leads to clients

Freebies are a great opportunity to convert leads into paying clients, but only if they are done correctly. Stop creating freebies that your audience doesn’t want. They won’t sign up for them - and you’ll just be wasting your time!

If you want to create freebies that will grow your audience and list, try these tips instead.

Know your audience’s pain points.

Before you create anything, understand what your audience truly struggles with. Your freebie should be the first step in solving that problem.

Offer a Quick Win.

There’s no ‘just add water’ solution to any business problem, but your freebie should offer immediate value. Make it actionable - something they can implement to see results right away.

Align It With Your Offering.

Your freebie is a gateway to a paid or higher ticket offering, whether that’s a course or a service. Make sure it naturally leads to the next offer, making that step irresistible.

Don’t Skimp on quality.

Even though it’s free, treat it like a premium product. High-quality design and content show that you mean business and set the tone for your wider offering.

Talk about it often.

Your freebie is a powerful tool, so don’t be shy about pushing it. Be proud of your work and consistently promote it across all platforms to build your list and attract the right audience.

test, refine, repeat.

Track the performance of your freebie and be ready to make adjustments based on what’s working and what’s not.

We often get so wrapped up in planning our next big launch that we forget to connect with the people we’re here to serve. Don’t get so focused on your next move that you neglect to build authentic relationships with your audience - and that includes delivering a valuable freebie that they can use!

Your community will call BS if you only show up when you’re trying to sell something new. We all crave genuine connections.

Have conversations in the DMs, reply to comments, and actively engage with your community. Ask questions and listen closely to your current clients. This is how you learn their true needs and pain points and create freebies and offers that genuinely help them. Real connections lead to real insights.