Freebies are a great opportunity to convert leads into paying clients, but only if they are done correctly. Stop creating freebies that your audience doesn’t want. They won’t sign up for them - and you’ll just be wasting your time! If you want to create freebies that will grow your audience and list, try these tips instead.

Numbers, in isolation, don't equate to success in business. A high count of followers doesn't magically translate to dollar signs, and a lengthy list of email addresses doesn't guarantee conversions. If you’re currently relying on vanity metrics as a sure sign of growth, it’s time for a reality check.⁠ Read on for our list of things you shouldn’t be banking your business growth on - and what actually matters when it comes to raking in more cash.

When it comes to having a successful launch, there are few things more important than lead generation and serving your audience with high quality, valuable content. Read on to learn about the importance of lead generation and how to move your leads through the customer value journey.