Your Black Friday Planning Guide

If you’re waiting until November to plan for Black Friday, you’re already behind.

If you were going to wing your Black Friday launch, I just want to remind you that last-minute chaos only leads to missed sales.

That’s why we begin Black Friday planning for our clients in September! My team wants to ensure they’re ahead of the game. After all, a strategic launch isn’t thrown together in a couple of weeks. It needs to be crafted, curated, and consciously executed.

Here’s a peek at the workflow that helps us support our clients with Black Friday success.

We send a sales reminder.

At the end of September, we send an email reminding clients that they need to start planning.

After all, their success is our success. We don’t want to miss out on the opportunities that Black Friday brings!

We set a sales deadline

Client sales information is due six weeks prior to Black Friday.

The secret to any effective launch is strategy, and strategizing takes time. When we provide our clients with a deadline, we are setting ourselves and our clients up for success!

In Conclusion…

Black Friday sneaks up on us, and before you know it, it’s already too late.

With millions of businesses competing for Black Friday sales, the only way to stand out is by having a solid strategy built around your ideal client’s needs—and you can't pull that off in just a couple of weeks.

And it's not just Black Friday. Any type of launch needs a structured strategy that works backward from your goal. Start with your audience’s pain points, build a plan to address them, and map out the content that will warm them up for your offer.

We can take the guesswork out of this so every launch is a success. Ready to be supported by a powerhouse team? Now is the last time to inquire before we close our books for the rest of 2024!