What To Do When you Keep Attracting The WRONG Clients
This might be hard to hear, but if you keep attracting the wrong clients, it might just be a you problem.
I’m 100% saying this from a place of love because I want to see your business blossom. And the truth is, that just can’t happen if you’re the one standing in the way!
Today, we’re taking a close look at what you can adjust so you can start attracting more dreamy AF clients and less of the ones you’d like to stay far away from.
Adjust Your Messaging.
I'm not a mind reader, but if I had to guess, the reason all of the right clients haven’t found their way to you yet is that your messaging isn’t quite aligned.
We're going to have a few "bad apples" here and there, but if you're consistently leaving discovery calls thinking, "wtf..." you need to get clear on your messaging because it's not them; it's you.
Clarify Your Brand Message.
Ensure that your brand message accurately reflects your values, offerings, and target audience.
Take a close look at your marketing materials, website content, social media posts, and any other communication channels you use to interact with potential clients, and ask yourself:
Are you clearly articulating what sets your business apart and the specific benefits you provide?
Are you addressing the pain points and needs of your ideal clients effectively?
Identify How Your Messaging is Perceived.
If you've adjusted your messaging and updated your channels and are still struggling to call in the right leads, it can be helpful to get a second set of eyes on your marketing.
You might be looking at it from a very different lens than those who are consuming it. Sometimes, it’s difficult to get an accurate idea when you’re so close to it, so having someone on the outside helps!
Consider seeking feedback from team members, mentors, or even your existing clients to gain insights into how your messaging is being perceived.
By refining your messaging to resonate more authentically with your target audience, you'll attract the right clients who actually align with your values and vision.
If you find yourself constantly spinning your wheels and feel like you just can’t get your business off the ground, our 1:1 Coaching might be the right fit for you. Together, we’ll create a crystal clear vision and plan that lights you the f*ck up so you can live life on your own terms with a business that supports that!