The Ultimate Guide To Planning Your Next Launch
Are you preparing for a launch as we step into 2025? Before you hit go, consider this!
The number one reason I see launches flop is lack of preparation. It wasn’t because their offer sucked or they were speaking to the wrong audience. It’s because they didn’t take the time to plan out every little detail.
I’ve helped hundreds of businesses create, launch, and sell out new offers. In this blog post, I’m sharing a step-by-step guide so you know exactly what to do before, during, and after your next launch to see the success you desire!
Before the launch
You can’t just jump into a launch blindly. It takes weeks of organizing your new offer, nurturing your audience, and prepping your marketing.
Start with this:
Build anticipation. Get your audience hyped up weeks before you release your offer.
Create exclusivity. Make your audience feel like they’re getting something special.
Show proof of the transformations you provide. Share testimonials, case studies, and screenshots to build credibility and trust.
During the launch
Follow these steps once you’ve warmed your audience up and your offer drops.
do this when the launch is live:
Use scarcity, but don’t overdo it. “Only 10 spots left!” hits harder when it’s true.
Stay consistent. People need to see something 7+ times before they buy from you, so talk about your offer A LOT.
Reply to every question and address objections. You’ll see more sales when you remove the doubts that potential buyers have.
After The Launch
Whether your launch was a huge success or there was room for improvement, you got through it! Here are a few things to do once your launch is over.
do this after the launch:
Gather feedback. What worked? What didn’t? Reflecting will help you grow in the future.
Nurture your buyers. Post-launch is where you turn your clients into fans.
Celebrate (even if it wasn’t perfect.) You worked your a$$ off!
A successful launch doesn’t happen by accident. It’s all about the prep work. If you’re not mapping out your strategy step by step, you’re setting yourself up for disappointment.
If you’re ready to be supported by a team of experts to make your next offer sell out in minutes, click here to learn how!