I’m going to come right out of the gate and tell you one of my biggest pet peeves.

I see it a lot in business, and every single time, it makes me want to shake my wine glass and scream “YOU are worthy!”

That pet peeve? When people discount their best-selling tool – themselves.

Building a business is pretty terrifying on its own. But when you add having to actually show up for it, it makes it seem pretty impossible, doesn’t it? So what do you do? You’ve checked off the boxes. You’ve created a website, signed up for your email marketing platform, made a string of posts that don’t perform, and you are left questioning what you’re doing wrong.

Last month one of my favourite clients asked if I’d be open to stepping into a COO leadership role in her company. After receiving the request, you might think my first thought would be along the lines of, “I have my own business to be the COO of”, or “I don’t have time for that”, or “What an honour!”. You’d be wrong.