In my years of working in the online business space and with various business owners, if there’s anything I’ve learned about business money, it’s that the numbers don’t mean shit if you’re not honest about them.

One of my biggest pet peeves is when business owners share their numbers without knowing what they actually mean. Not only does this feel inauthentic and a bit dishonest, but it can also put you in a dangerous spot in your business if you don’t understand your numbers and where you’re really at with your business money. Read on for a real and honest conversation about business money!

As a business owner, there are a ton of characteristics you must embody. Drive, ambition, passion, heart, and resiliency are just a few, and the list goes on. In order to truly run a successful business and make an impact, the one characteristic you must embody is integrity.