The number one thing that you have to do for your business to succeed is simply to give a shit about the people you serve.

That’s it. That’s the golden ticket to success. Give a shit about your current clients.⁠ Give a shit about your potential clients.⁠ And give a shit about your past clients.⁠

Building a business is pretty terrifying on its own. But when you add having to actually show up for it, it makes it seem pretty impossible, doesn’t it? So what do you do? You’ve checked off the boxes. You’ve created a website, signed up for your email marketing platform, made a string of posts that don’t perform, and you are left questioning what you’re doing wrong.

Becoming visible is scary, isn’t it? We live in a world driven by “perfectionism”. Filter the story, change the angle of the photo, be careful sharing your opinion, choose your words wisely, follow common trends. Well, here’s what I have to say to that…